Most strategies don't fail because they are wrong but because they are built for a world that no longer exists

🚫 The illusion (still alive in too many companies):

A straight line → 3 years out.

Analyze → decide → commit.

Looks great on slides.

Collapses in reality.

I learned this the hard way.

In hardware, we planned in fixed lines. In software, I saw what agility really means — resets, short cycles, constant adaptation.

It’s a game changer if you can organize your company (or your GTM system) around it.

⚡ The reality: markets shift, goals reset, GTM bets expire.

✅ The shift leaders need:

Vision clear.

Goals refreshed.

𝗚𝗿𝗼𝘄𝘁𝗵 𝗮𝘀 𝗮 𝗦𝘆𝘀𝘁𝗲𝗺 𝗼𝗳 𝗥𝗲𝘀𝗲𝘁𝘀.

👉 CROs, CCOs, CMOs — are you sure your GTM goals are built to reset, not collapse?