Hello.
We Make Bold Futures Possible
Futurable is a Strategic Growth Studio, helping businesses stay ahead by accelerating technology to market, unlocking new growth models, and making organizations future-ready. In an era of AI, hybrid organizations, and constant change, we help companies adapt, scale, and lead—bridging the gap between technology, product, and commercial execution. Because in a fast-moving world, being Futurable means being built for what comes next.
The Team
Our team brings together diverse expertise and global experience to drive transformative impact. Combining creativity, analytics, and business sense, we act as advisors, coaches, or interim leaders, supported by a global network of top strategists, marketers, brand builders, and executives. We work with top-notch agencies, freelancers as well as executives in a variety of industries worldwide.
A Collective of Visionaries, Strategists, and Builders
Engineering the Future—From Strategy to Breakthroughs.
I began my journey in China 🇨🇳 where I honed my leadership skills managing teams and navigating the complexities of high-volume mass production. Returning home 🇨🇭 I led strategic tech innovation projects, eventually transitioning into sales and marketing. There, I built new businesses, launched brands, and piloted product marketing for a $1B division within a global consumer electronics company.
Seeking a fresh challenge, I moved to Berlin🇩🇪, to lead global sales and marketing for an influential music-tech software company. My team scaled digital and e-commerce strategies, and expanded sales operations globally.
Alongside my professional endeavors, I am a passionate musician, bringing the same creativity and discipline from music into my work—crafting solutions that resonate with both people and markets. I believe in empowering a new generation of leaders who prioritize humanity in everything they do—making our future possible. I live now in France 🇫🇷 with my family.
I hold an M.Sc. in Electrical Engineering from the Swiss Institute of Technology (EPFL) and Executive Education from IMD and INSEAD.
Lorenzo
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Lorenzo Mandelli
Founder & Partner
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Executive Leadership
Digital & Ecommerce
Global Sales
Product & Brand Marketing
Strategic Innovation
Engineering & Operations
Blending Traditional and Digital: A Vision for the Hybrid Future
In 2000, while immersed in retail and e-commerce, I realized that the future wasn’t about choosing between economies but about blending the traditional and digital to create a hybird model.
My career spans Europe, the USA, the Middle East, and Brazil, working across diverse organizations—from startups to family businesses, NGOs to multinational groups—and industries such as high-tech, telecom, hospitality, luxury, healthcare, retail, music, and eBusiness. These experiences have shaped my multifaceted expertise and perspective.
As one of the first members of the Chief Digital Officer Club in 2013, I spent six years as a C-level executive leading digital transformations and serving on executive committees in retail, luxury, and healthcare. I have shared my proven methodologies in leading publications, including Forbes and The Economist, where I’ve explored topics such as hybridization and the future of business models.
I believe the CEOs of the future will embody a triple responsibility—as employees, citizens, and individuals—leading with humanity and purpose.
I hold a Master’s degree in Business Administration & Management from La Sorbonne University of Paris.
Géraldine
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Géraldine
Maouchi
Partner
Conferencing & Lecturing
Executive Leadership
Digital Transformation
Online <> Offline Strategy
Innovation Management
Global Growth Architect for Technology Companies
With over 30 years of experience, I have helped technology companies expand their global footprint, supporting venture capital and private equity-backed firms as well as large corporations with strategic and operational guidance.
Throughout my career, I have worked with technology companies headquartered in the US, UK, Ireland, Germany, Switzerland, Israel, and China, helping them define go-to-market strategies and drive sales execution. My perspective is shaped by decades of living and working across the US (East Coast and Silicon Valley), Europe (UK and Germany), and Asia (Hong Kong and Singapore).
Beyond my professional pursuits, I enjoy exploring creative outlets, often drawing inspiration from the arts to bring innovative perspectives to my work.
I hold a Master’s degree in Business from Stanford and a B.Sc. in Mechanical Engineering from Cornell University.
Chris
Chris
Beukers
Partner
Venture Capital / Private Equity
Sr Executive Leadership in B2B Software
Startup scaling including 2x Exits
Sales Leadership in major tech corporations
Engineering
The Partners
We collaborate with a carefully selected network of agencies and companies that are instrumental in shaping the futures we create for our clients. These partners challenge our thinking, expand our perspective, and consistently deliver value that drives transformative results.
Their expertise often extends beyond the scope of our projects, which is why we proudly recommend them to our customers as trusted allies in achieving ambitious goals.
Elevating possibilites together
Digital marketing. Numberly transforms marketing into a powerful growth engine, making campaigns more relevant, effective, and measurable. Their approach goes beyond short-term results, helping clients turn marketing expenses into strategic, long-term investments that drive sustained performance and impact.
Strategic discovery. By combining ethnography and future thinking, they excel in the upstream phases of our innovation and transformation projects. Their approach brings the curiosity, sense-making, and imagination needed to break free from the status quo and envision transformative futures.
Tech, data and AI - We chose WITH for their ambition and exceptional expertise. Specializing in tech, data, and AI transformation, WITH empowers clients through forward-thinking innovation. They integrate cutting-edge technology and data expertise seamlessly, helping clients unlock their full potential.
Finance. PatBen translates business vision, value proposition, and business models into pitch decks that resonate with VCs’ financial language. With a deep understanding of what investors seek at different stages of company maturity, they ensure our messaging is precise, and aligned with their expectations.
Communication. As a global network of specialist tech communications consultants, The Circuit Board helps us craft compelling stories, identify the most resonant channels, and develop comprehensive 360-degree activation plans. Their extensive connections within global media further amplify our impact.
Innovation and insight. TRKR harnesses robust customer feedback and insights to fine-tune value propositions. Their agile, design-thinking innovation process enables us to validate our ideas, identifying what resonates—and what doesn’t—across our target audiences.
Let's Work
Together
© 2020-2025 Futurable. Born in Berlin, HQ'd in France. Operates globally