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Work
Over the years, we have carefully curated our projects to strike a balance between emerging companies and established organizations. This approach allows us to learn from diverse perspectives and foster a rich exchange of insights. Our focus lies on international, tech-driven initiatives with significant potential for both business growth and societal impact.
Projects
We added the names of the companies where the NDAs we signed allow it.
Repositioning for Growth in Hearing Health
Scaling of Blockchain Technology Stack
Growth strategy for AI scale-up
Creator Economy investment opportunities
Reinventing Go-to-Market for IT Business
Marketing & Sales enablement in AI
Product and Market entrance, Audio Technology
Growth & development for SaaS HRIS business
Digital Ideation for Tech Corporation
Driving International Expansion for Accelerator
Repositioning for Growth in Hearing Health
We partnered with a leading innovator in sound technology, renowned for its award-winning hearing test and cutting-edge personalization capabilities, to:
Strategize a market pivot from sound personalization to a health-focused positioning, leveraging their deep scientific and technological foundation.
Identify competitive opportunities in the hearing health landscape, responding to key players like Apple with a differentiated approach to technology and partnerships.
Redefine the product roadmap to align with health-driven priorities, uncovering untapped potential in new categories such as wellness devices and assistive technologies.
Support organizational alignment by defining messaging frameworks and high-impact sales tools to empower teams in navigating this shift.
Spotlight core technologies and patent portfolio to establish credibility and value in both consumer and healthcare markets.
HQs | Scope Germany, Global
Industry HealthTech
Type Strategic Repositioning
Keywords:
Market positioning, health-focused strategy, competitive analysis, technology differentiation, storytelling, brand alignment, sales enablement.
Scaling of blockchain technology stack
We collaborated with an innovative blockchain platform to unlock its growth potential by connecting the Web3 ecosystem to real-world opportunities, enabling broader adoption and impactful use cases. The project focused on:
Strategizing portfolio positioning to align Web3 solutions with practical, real-world applications that resonate with non-crypto audiences.
Developing a marketing communication framework to articulate Web3’s value proposition in a clear and compelling way, bridging the gap between technical innovation and mainstream understanding.
Enhancing community engagement by building a strategy to expand and activate both Web3-native and real-world communities.
Scaling sales and partnerships by identifying key industries, collaborators, and entry points for real-world integration and growth.
Positioning for growth by addressing scalability challenges, emphasizing user accessibility, and crafting a vision for blockchain’s role beyond the inner Web3 space.
HQs | Scope US, Global
Industry Blockchain
Type Growth
Keywords:
Market positioning, growth strategy, competitive analysis, technology differentiation, storytelling, brand alignment, sales enablement, sales pipeline.
Growth strategy for AI scale-up
We aided a high-profile scale-up pioneering in artificial intelligence backed-up by prominent investors, to:
Strategize the spin-out of a mature application set for standalone growth.
Elevate executive to board engagement through compelling pitch decks covering dynamic growth strategies, and accurate business reporting.
Sculpt the future business model, prioritizing execution, pinpointing capability and skill gaps, including cash flow projections and secure funding to ignite future expansion.
Position other applications strategically for divestment.
HQs | Scope Global
Industry Artificial Intelligence
Type Strategic & Operational Guidance
Keywords
Business modelling, financial planning, growth strategy, spin-out strategy, sales pipeline, go-to-market, board engagement.
Creator Economy investment opportunities
We supported two venture capital firms with limited experience in the Creator Economy and Music Industry to explore investment opportunities in the booming Creator Economy, including a Web3-focused startup. Key project outcomes included:
Value Proposition and Positioning Analysis: Assessed the two startups’ value propositions, market positioning, and product-market fit to evaluate their potential for long-term success.
Risk Assessment: Evaluated the risks associated with the startups’ maturity levels versus market maturity, identifying critical challenges and opportunities.
Evaluation Report: Delivered a comprehensive evaluation report highlighting the most important due diligence points to guide the investment decision-making process.
This project provided strategic insights and actionable recommendations, enabling the VCs to make informed decisions about entering the Creator Economy and leveraging opportunities in the Web3 space.
HQs | Scope US
Industry Creator Economy
Type Investment Opportunities
Keywords
Product market fit, investment opportunity, web3, blockchain, NFT, music creation, music tech, due diligence.
Marketing & Sales enablement for AI startup
We partnered with a prominent AI company, a spin-off from a major institute of technology, to enhance their sales and marketing activities after a research-focused phase. To maximize impact, we collaborated with a B2B deep-tech sales expert from our collective. Key achievements included:
Technology and Competitive Advantage Analysis: Analyzed the company’s technology to identify its unique strengths and competitive edge.
Value Proposition and Brand Narrative: Developed a stronger value proposition and refreshed the brand narrative to resonate with target audiences.
Commercial Model Development: Designed a commercial model to qualify prospects effectively and build a robust lead pipeline.
Go-to-Market Strategy: Created a comprehensive go-to-market and strategic marketing program, delivering a roadmap for execution and measurable growth.
This project empowered the AI startup to transition from research excellence to commercial success, positioning them for scalable growth in the deep-tech B2B space.
HQs | Scope Switzerland | Global
Industry Artificial Intelligence (computer vision, forecasting, forecasting)
Type Sales & Marketing Enablement
Keywords
Product market fit, value proposition, brand architecture, messaging, pitch deck, lead identification & qualification, pipeline construction, commercial hiring
Series-A startup, strategic marketing, product and market entrance
A startup with a groundbreaking technology engaged us to craft their marketing and sales strategy. Through an in-depth analysis of their technology, prior financial rounds, and product positioning, we delivered a comprehensive plan that included:
Reframing Product-Market Fit: Redefined the product’s market fit, resulting in a new positioning, messaging framework, unique selling proposition (USP), go-to-market strategy, and brand concept.
Market Entry Strategy: Developed a launch strategy tailored to budget and timeline constraints, encompassing PR, website development, and content creation.
Strategic Recruitment Support:
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Found and hired an interim CMO to initiate strategy roll-out
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Engaged a design thinking firm to creatively identify application opportunities for the technology.
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Recruited a market research agency to validate the value proposition within the identified “where to play” areas.
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Partnered with a communication agency to drive the global product announcement.
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Successfully onboarded a permanent CMO to ensure long-term execution
Pitch Deck Development: Built and designed a compelling pitch deck, combining storytelling with product and business positioning, alongside a robust go-to-market narrative.
Market Entrance Deliverables: Delivered all necessary assets to support the launch, ensuring alignment with the strategic vision.
This project equipped the startup to enter the market with clarity, impact, and a strong foundation for sustained growth.
HQs | Scope Israel > Global
Industry Consumer Electronics
Type Strategic Marketing, product and market entrance
Keywords
Series-A startup, strategic marketing, positioning, value proposition, USP, business development, marketing, hiring, storytelling, market entrance, website design, PR, events, content marketing, video marketing, audio.
Growth & development for SaaS HRIS business
With the HRIS (Human Resources Information Systems) market projected to exceed $20B by 2027, we partnered with an established small company, boasting a strong international customer portfolio, to assess growth opportunities and refine their expansion strategy. Key contributions included:
Market and Competitive Analysis: Conducted a comprehensive review of the market landscape, competitive environment, commercial strategy, and go-to-market approach.
Product Portfolio Optimization: Evaluated the product portfolio and positioning, recommending updates to the product story, USP, and next-generation feature roadmap.
Strategic Recruitment: Assisted in hiring an interim Chief Product Officer (CPO) to drive product innovation and execution.
Business Plan Development: Reviewed and enhanced the business plan, including ARR forecasting and OPEX optimization.
Fundraising Support: Designed a comprehensive fundraising pitch deck, encompassing storytelling, product positioning, and financial projections, and presented it to potential investors.
This project empowered the company to solidify its growth strategy, attract investor interest, and position itself to capitalize on the booming HRIS market.
HQs | Scope: Switzerland, Global
Industry: HRIS, SaaS, Enterprise Software
Type: Growth Strategy and Fundraising
Keywords:
HRIS, SaaS, growth strategy, product positioning, market analysis, interim CPO, business planning, ARR forecasting, fundraising, pitch deck.
Reinventing Go-to-Market for IT Business
We collaborated with a Business Unit within a corporation to rethink their go-to-market strategy and explore alternative methods for reaching customers. The business relied on a traditional distributor and reseller model, which was also applied to a newly launched innovative product. Our role was to provide a fresh perspective, challenging the status quo to identify new approaches for enhancing customer reach and market penetration. Key contributions included:
Current Go-to-Market Analysis: Assessed the existing sales and distribution framework to understand its strengths, weaknesses, and limitations.
Brand and Product Outreach Evaluation: Reviewed performance across various channels, identifying gaps and areas for improvement.
Exploration of Alternative Models: Studied the feasibility and implications of adopting a new approach focused on inbound marketing and customer engagement through digital channels.
Comprehensive Recommendations: Delivered a detailed report outlining context, analysis, and data-driven solutions to inform strategic decisions and enable the adoption of more innovative market entry strategies.
This project provided actionable insights and solutions, positioning the Business Unit to evolve its go-to-market approach and better engage customers in a rapidly changing IT landscape.
HQs | Scope: Germany, Global
Industry: IT, Technology, Distribution Channels
Type: Go-to-Market Strategy and Business Model Innovation
Keywords:
Go-to-market, IT distribution, inbound marketing, customer engagement, digital channels, business model innovation, sales strategy, channel performance, market penetration.
Digital Ideation and Strategic Innovation for Tech Corporation
We partnered with a leading technology corporation to build a new business from the ground up within an existing Business Unit. By analyzing market dynamics, user needs, and the company’s potential, we identified a transformative opportunity and delivered:
Market Dynamics Analysis: Explored the interplay between market opportunities and the company’s existing capabilities, uncovering untapped potential.
Human-Centric Customer Journeys: Studied real-life user tensions in the target market and designed innovative, customer-focused solutions to address them.
Business Model Innovation: Developed a cohesive business model, anchored in digital transformation and tailored to future growth.
Strategic Storytelling: Built a compelling business narrative that connected market opportunities to business needs. We reverse-engineered this narrative to define product positioning, go-to-market strategies, storytelling, and brand requirements.
This project positioned the company to align with future market opportunities, ensuring a seamless integration of innovation into its strategic roadmap.
HQs | Scope: US, Global
Industry: Technology, Digital Transformation
Type: Business Ideation and Strategic Innovation
Keywords:
Business ideation, strategic innovation, customer journey design, market dynamics, business model innovation, storytelling, go-to-market, brand strategy.
Driving International Expansion for Accelerator and Scale-Ups
We partnered with a government-backed business accelerator to help B2B and B2C scale-ups refine their sales and marketing strategies, specifically targeting internationalization goals. Collaborating with a cross-functional team of senior executives in product, operations, finance, and people & culture, we supported a dozen scale-ups in assessing expansion opportunities and overcoming obstacles. Key contributions included:
Market and Organizational Analysis: Studied market opportunities, team structures, commercial plans, portfolio positioning, and USPs to make tailored recommendations that reduced risks and maximized the chances for expansion.
Specific Scale-Up Projects:
Mobility Company: Reviewed plans to enter a major European market, focusing on differentiation, local commercial strategies, and product-market fit.
AdTech Scale-Up: Assessed internationalization opportunities through a comprehensive “Where to Play / How to Win” strategy across territories, industry focus, lead generation, and marketing approach.
IoT Wellness Startup: Evaluated product-market fit and the feasibility of international expansion following a highly successful market entry in a specific territory.
SaaS Speech-Recognition Company: Conducted a strengths assessment of B2C and B2B market channels, analyzing the effectiveness of their marketing funnel, lead generation, and internationalization priorities.
This project empowered the accelerator to provide high-impact, actionable support to scale-ups, driving their global growth and market success.
HQs | Scope: The Netherlands, Global
Industry: Mobility, AdTech, IoT Wellness, SaaS Speech Recognition
Type: Sales and Marketing Strategy for Internationalization
Keywords:
Internationalization, scale-ups, mobility, AdTech, IoT wellness, SaaS, sales strategy, marketing strategy, product-market fit, lead generation, market entry, expansion strategy.
Guiding Private Equity in the MusicTech Market
As the MusicTech market experiences unprecedented growth, with consumer giants like Spotify venturing into music production and traditional instrument makers targeting entry-level audiences, we have provided ongoing support to Private Equity firms navigating this dynamic landscape. Our contributions include:
Expert Market Insights: Delivering in-depth analysis of market trends, emerging opportunities, and potential threats within the MusicTech sector.
Competitive Landscape Assessment: Offering comprehensive overviews of key players—both established and emerging—and their unique competitive advantages.
M&A Advisory: Conducting detailed evaluations of specific acquisition opportunities, including analysis of targeted companies’ strengths, weaknesses, and market positioning.
Due Diligence Support: Actively participating in due diligence processes to ensure informed investment decisions and uncover potential risks or synergies.
This ongoing partnership equips Private Equity firms with the insights and strategies necessary to identify and capitalize on transformative opportunities in MusicTech.
HQs | Scope: Worldwide
Industry: MusicTech, Private Equity, M&A
Type: Market Analysis and M&A Advisory
Keywords:
MusicTech, private equity, M&A, market trends, competitive landscape, due diligence, acquisition strategy, growth opportunities.
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© 2020-2025 Futurable. Born in Berlin, HQ'd in France. Operates globally
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