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Hello.

Futurable is a privately held growth studio, specialised on advising technology companies in their transformative growth strategies, marketing & brand development and business expansion.

It combines creativity and analytics to deliver competitive advantage. As advisors, coaches or interim leadership, we operate across global major tech hubs and we rely on an extensive network of top-notch strategists, marketers, brand builders and high-profile executives.  

THE TEAM

We are a growing collective of Sr. Executives working with top-notch agencies, freelancers as well as executives in a variety of industries worldwide. 

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Lorenzo Mandelli

Lorenzo's Profile
 

-PARTNER-
 

From corporations to SMEs to start-ups & scale-ups.

I studied engineering in Switzerland and moved to China, where I learned about leading teams and dealing with high-volume mass production. Back home, I drove tech strategic innovation projects before transitioning into sales & marketing. I built new businesses, introduced new brands and piloted product marketing for a $1B business in a large global consumer electronics company.

 

I moved to Berlin tech startup's hub to drive global sales & marketing for an influential music-tech software company where my team and I created a new agile marketing organization, boosted digital & e-commerce and opened sales offices around the world.

 

I believe in a new generation of leaders enabling humanity in everything they do and 

Making Our Future Possible.

SOFTWARE | CONSUMER ELECTRONICS | SAAS

Executive Leadership

Multi-site /- level leadership

Digital/Ecommerce

Global Sales

Product and Brand Marketing

Strategic Innovation

Engineering & Operations

FROM GROUND UP

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Geraldine's Profile
 

-PARTNER-

While working in retail and e-commerce, in 2000, I realized the #FUTURE was not about choosing one economy over the other, but about blending the traditional and digital to create a #HYBRID model.

 

Working across Europe, the USA, the Middle East, and Brazil, for all kinds of organisations (start-ups, SMC, groups, family business, entrepreneur, NGO), and in various industries (high-tech, telecom, hospitality, luxury, healthcare, retail, music, eBusiness...) has shaped my multifaceted expertise. 


I was one of the first CDO to have joined the Chief Digital Officer Club in 2013. Over 6 years I led Digital Transformations as a C-Level, member of Executive Committees in Retail, Luxury and Healthcare. I now aspire to share my knowledge as an advisor, a conference speaker and through publications.

I believe the future CEOs will be the ones who will embody their triple responsibility as an employee, a citizen, and an individual. 

 

GM

FROM GROUND UP

Conferencing & Lecturing

Executive Leadership

General Management Digital Transformation

Digital Strategy Advisory

Strategic Consultant

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Géraldine Maouchi

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Christopher Beukers


Chris' Profile

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PARTNER-

I have more than 30 years of experience helping technology companies successfully expand their global footprint. I have supported venture capital and private equity-backed firms as well as large corporates in providing strategic and operational guidance.

 

Over my career I have worked with American, British, Irish, German, Swiss, Israeli and Chinese headquartered technology firms to both define the go-to-market strategy and drive sales execution. I am bringing a balanced perspective gained from living and working in the US (East Coast and Silicon Valley), Europe (UK and Germany) and Asia (Hong Kong and Singapore).
 

I hold a Bachelor’s degree in Mechanical & Aerospace Engineering from Cornell University and a Master’s degree from Stanford Business School.

 

I am currently dividing his time between the UK, the US and Singapore.

Chris

FROM GROUND UP

Venture Capital / Private Equity

Sr. Executive Leadership in B2B Software

Startup scaling including 2x Exits

Sales leadership in major tech corporations

Engineering

OUR PARTNERS

These are the agencies and companies which help us make our clients' future possible. They help us elevate our thinking, they challenge us, listen to us... but most and foremost they all make a substantial difference with our customers by giving us perspectives we don't always have. Therefore, we not only work with them; we also recommend them to our customers beyond the scope of our own projects.

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Strategic discovery - by combining ethnography and future thinking Whispers & Giants work in the upstream phases of our innovation and transformation projects. Their approach ensures that our customers benefit from the necessary curiosity, sense-making and imagination to escape the status quo and envision preferable futures.

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Brand - Brandactivitst advocates the power of brands. Creative storytellers and consumer champions, they challenge brands to be not just strategically stronger, but meaningful and relatable. Brandactivist is tuned to the emotional and rational needs of people, culture, and society in general.

BRANDACTIVIST.

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Innovation & Insight - TRKR leverages robust customer feedback and insight used to fine-tune the proposition. Their agile, design-thinking Innovation process helped us validate our value proposition, by identifying what resonates and what does not with the different audiences we are targeting.

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the circuit board company logo

Finance - PatBen helped translate our business vision, storytelling, value proposition and business models into pitch decks which actually resonate with VCs' financial language. He understands what investors are looking for at the different stages of company maturity and help us just get it right.

Communication - the Circuit Board is a global network of specialist communications consultants, They help us shape our stories, identify channels where they could most resonate, and build clear 360-degrees plans to activate them. They also happen to have a huge network across global media.

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Design thinking & Innovation development - The Dark Horse in an innovation agency, which develops people, cultures, strategies, structures, products, services, and work environments. They have been instrumental in designing workshops leading us and our customers take critical decisions.

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