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PROJECTS

Here are some of the projects on which we have worked on over the last 12 months. We carefully select our missions in order to keep a good balance between startups, scale-ups and corporations as we want to keep on learning from both sides and exchange perspectives. We want our projects to be international, tech-based and with a significant impact potential, from a business and societal point of view. Most of our projects are corporate strategic, creating new grounds and significant competitive advantage, and are therefore NDA-covered. Reach out if you need to know more info@futurable.biz.

Image by Hal Gatewood

PROJECT ID

HQs | Scope Global

Industry Artificial Intelligence (computer vision, automotive, forecasting, fintech)

Type Strategic & Operational guidance

KEY-
WORDS

Business modelling, financial planning, growth strategy, spin-out strategy, sales pipeline, go-to-market, board engagement, pitch deck.

Growth strategy for AI scale-up 

We aided a high-profile scale-up pioneering in artificial intelligence, rooted in neuroscience and backed-up by elite investors, to:
 

  • Strategize the spin-out of a mature application set for standalone growth.

  • Elevate executive to board engagement through compelling pitch decks covering dynamic growth strategies, and ac business curate reporting.

  • Sculpt the future business model, prioritizing execution, pinpointing capability and skill gaps, including cash flow projections and secure funding to ignite future expansion. 

  • Position other applications strategically for divestment.

​

Creator Economy + Music industry investment opportunities + web3 implications 

We supported two VCs with limited experience in the Creator Economy and Music Industry fields to look into the opportunity of entering the booming Creator Economy via an investment in two startups, one of which fully positioned in Web3.  
 

  • we looked at the two companies' value proposition, positioning and product market fit.

  • we evaluated the risks related to the company's maturity vs. the market maturity

  • we prepared an evaluation report higlighting the most important due diligence points.

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MUA

PROJECT ID

HQs | Scope US -> global

Industries Creator Economy

Type Investment opportunity

KEY-
WORDS

Product market fit, investment opportunity, web3, blockchain, NFT, music creation, music tech, due diligence.

Abstract Background

PROJECT ID

HQs | Scope  Switzerland | Global

Industry Artificial Intelligence

Type Sales & Marketing enablement  

KEY-
WORDS

Product market fit, value proposition, brand architecture, messaging, pitch deck, positioning, lead criteria setting, prospect identification, prospect qualification, pipeline construction / reporting.

Marketing & Sales enablement for AI startup 

Following a phase focused on research and application development, a prominent AI company, spin-off of a major institute of technology, hired Futurable to boost their sales & marketing activities. In order to double our impact, we worked on this project with a B2B deepTech sales expert, part of our collective. 
 

  • we studied the company's technology and its potential competitive advantage

  • we supported in building a stronger value proposition and a revised brand narrative

  • we helped create a commercial model to qualify prospects and build a lead pipeline.

  • we built a comprehensive go-to-market and strategic marketing program for execution

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Go-to-Market for IT business and business model reinvention

Highway Bridge

We helped a Business Unit in a corporation rethink their go-to-market strategy in order to find alternative ways to reach customers.  The business relies on a rather traditional go-to-market model based on distributors and resellers. A new innovative and incremental product was launched in the market following the same model. Our role has been to constructively challenge the organization by providing a perspective on potentially different ways to reach customers and increase market penetration.

​

  • we analysed the current go-to-market including the sales distribution

  • we analysed the brand and product outreach in the different channels and evaluated their performance

  • we studied the opportunity and the implications of potentially adopting a new approach based on a different model focused on inbound marketing and customer engagement through digital channels.

  • we built a report featuring context, analysis, potential solutions based on gathered data and evidence available in the market.

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PROJECT ID

HQs | Scope US -> global

Industries IT

Type Go-to-Market strategy

KEY-
WORDS

Outbound and Inbound Marketing & Sales, Sales & Marketing execution, Marketing Funnel, Lead Generation, on-site conversions, software & services.

Work Desk

PROJECT ID

HQs | Scope  United States, Global

Industry Information Technology

Type Corporate Venturing  

KEY-
WORDS

New business models, digital business models, corporate venturing, business expansion, go-to-market, portfolio positioning, information technology.

Ideation & Strategic Innovation for tech corporation 

We have helped a large corporation ideate a new business from the ground-up within an existing Business Unit. We studied the market, the positioning of the existing portfolio and identified the opportunity to connect the company to its future by:
 

  • understanding the market's dynamics and the relation between this one and the company's potential.

  • studying the users' real life tensions in that market and designing new human-centric customer journeys which address them.

  • creating new and shifting fundamentals for a new cohesive business model, deeply rooted in digital.

  • building a compelling business story, connecting market opportunity to business requirements and walking backward to product positioning, go-to-market, storytelling and brand requirements. 

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International expansion for accelerator and scale-ups

A business accelerator hired by a government contacted us to help them support B2B or B2C scale-ups with their Sales & Marketing strategy, specifically with their internationalization goals. Part of a cross-functional team of sr. executives in products, operations, finance, people&culture, we helped a dozen of scale-ups assess their opportunities for expansion and removing obstacles. We studied the market, the team's structure, the commercial plans, the portfolio positioning and USPs and made specific recommendations to lower the risks and maximize the chances for expansion. We supported:
 

  • A Mobility company, leader in their local market - we review their plans to enter a significant european market, focusing on point of differentiation, local commercial approach and product-market fit. 

  • A successful Adtech scale-up - we assessed internationalization opportunities by reviewing their "Where To Play / How to Win" strategy across territories, industry focus, lead generation and marketing approach. 

  • A IoT wellness startup with a disruptive value proposition - we assessed their product-market fit strategy and the opportunity to expand internationally after a very successful market entrance in a specific territory.

  • A SaaS speech-recognition company with the strength assessment of their different market channels (B2C and B2B), the effectiveness of their marketing funnel, lead generation and internationalization priorities. 

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Image by Anne Nygård

PROJECT ID

HQs | Scope UK /The Netherlands -> Global

Industries Mobility, Adtech, IoT, Software/SaaS, Consumer Electronics

Type Accelerator for international expansion

KEY-
WORDS

Commercial and Marketing strategy, product-market fit, international expansion, scaling priorities, lead generation, organizational design, business modelling. 

no music no life

Music Tech M&A - VC/PE consultancy

The MusicTech market is booming. Consumer giants like Spotify are making their first steps in music production, while established Music Instruments players try to figure out how to capture new entry-level audiences. At the same time, prominent startups are raising capital in hundreds of millions. In this rapidly-evolving universe we regularly help Private Equity with:

 

  • expert advice on market trends, opportunities and threats.

  • overview of players and their competitive advantage: established and emerging.

  • thorough review of the specific M&A opportunity - from analysis of the strengths/weaknesses of the targeted company to active involvement in the due diligence process.

​

PROJECT ID

HQs | Scope  Global

Industry MusicTech

Type M&A, advice to Private Equity

KEY-
WORDS

Music tech, market trends, music production, music software & hardware, digital transformation, M&A, private equity, due diligence.

Growth & development for SaaS HRIS business

HRIS (Human Resources Information Systems) applications will represent a US$ 20B+ market by 2027.  We have helped an established small company, with a significant portfolio of international customers, assess their growth opportunity and look into strengthening their expansion strategy. We have been involved in:
 

  • Reviewing market, competitive environment, commercial strategy and go-to-market.

  • Assessing product portfolio, product positioning and suggesting changes to product story, USP and next-generation features. 

  • Hiring of interim CPO.

  • Reviewing and improving business plan, including ARR forecast and OPEX.

  • Creating a fundraising pitch deck from A to Z. 

  • Presenting it to potential investors.

​

We are still supporting this company in an Advisory Board capacity.

Business Graphs

PROJECT ID

HQs | Scope Switzerland -> Global

Industries SaaS (HRIS)

Type Growth & development strategy

KEY-
WORDS

SaaS, HRIS, product positioning, business plan, fundraising, pitch deck, go-to-market strategy, storytelling, product design, competitive analysis, growth strategy.

audio waves

PROJECT ID

HQs | Scope  Israel -> Global

Industry Consumer Electronics

Type Strategic marketing, product and market entrance

KEY-
WORDS

Series-A startup, strategic marketing, positioning, value proposition, USP, business development, marketing, hiring, storytelling, market entrance, website design, PR, events, content marketing, video marketing, audio.

Series-A startup, strategic marketing, product and market entrance

A startup with a revolutionary technology contacted us to help them with their marketing and sales strategy. After a deep-dive of their tech, their preceding financial rounds and product positioning, we helped them:
 

  • reframe their product-market fit, leading to a new positioning, messaging, USP, go-to-market strategy and brand idea.

  • create a market entrance strategy, within budget and timeline constraints: PR, website, content creation

  • find and hire an interim CMO, who set strategy and concepts in motion

  • find and hire a design thinking company to creatively identify application opportunities related to the technology

  • find and hire a market research agency to validate value proposition according to identified "where to play" 

  • find and hire a communication agency driving the worldwide announcement

  • build and design their pitch deck including storytelling, product /business positioning and go-to-market.

  • create the market entrance deliverables

  • find and hire permanent CMO

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