“When poor marketing is holding you back”.
Marketing is critical to short and long-term success of a tech startup. This interesting article gives interesting (basic) tips on how to get you started. https://www.raconteur.net/technology/marketing-tech-startups
Avoid the mistake of not spending anything on marketing assuming that demand will materialise anyway
Don't think that a DYI approach will be sufficient - rely on professionals
Target the right audience, it's key
Take advantage of free online applications, such as Google Primer (and later Google Analytics) if you don't have any budget or don't know how to proceed
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